It’s the first time that I realised how important it is to fill your life up with things you truly love. The longer I was there, the sadder I became. But, I soon came to realise that my heart just wasn’t in it. I’m a lawyer by trade and started out working at Blake Dawson (now Ashurst), where I worked with amazing people and teachers. Jodie gives us the lowdown on what it took to make Shoes of Prey what it is today, and tips for budding fashionista entrepreneurs. Her work on Shoes of Prey has been well recognised, including receiving the national Telstra Business Women’s Awards Winner (Australia), Hudson Private & Corporate Sector, 2014 Top 30 most influential women in Australian retail, 2014 Top 10 Australian female entrepreneurs and 2015’s top 8 entrepreneurs to watch. Jodie’s role in the business encompasses product development, public relations and being the global face of the brand. In case you’ve not heard of Shoes of Prey, it’s a unique way of designing your perfect shoe – ideal for women who want to either add their own flair to their footwear, and also acts as a veritable lifesaver for women who can’t find the height they want in their shoes from traditional bricks-and-mortar retail outlets.
From a background in advertising and law, Jodie Fox now applies her communication savvy and sense of style to her true passion: outfitting women around the world in beautiful shoes via Shoes of Prey.
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